You have to spend money to make money

Lets imagine a giant corporation, not just Fortune 500, but Fortune 10.

A company that despite a bad economy, last year made about 12.9 Billion dollars in profit.

We'll call this company, "DeathStar Communications".

Lets imagine this year this imaginary corporation does the following:

• Cuts employee benefits
• Cuts employee at-risk pay
• Cuts employee commission
• Cuts jobs
• Cuts rebate incentives for customers
• Cuts ability to match competitor prices
• Cuts money allocated towards reinforcement of basic infrastructure
• Cuts advertising dollars
• Abolishes yearly "Christmas" bonuses completely
• Abolishes a best sellers yearly retreat

• Raises prices for consumers
• Raises quotas for sales people
• Denies pay raises to all management
• Fails to keep up with current competitive standards
• Creates rules which marginalize certain vendors
• Threatens employees with termination if new increased goals are not obtained

Now lets imagine that company has the brass to ask it's employees how they feel about working there. A survey where they insist that the customers and employees are valuable to them.

In this imaginary situation, would you feel that the actions of this imaginary company reflect a company that is looking to be successful? A company that is looking for happy employees? A company that is going to be successful long term? They say you have to spend money to make money; does this look like the type of company that is going to attract talent that will promote growth and build customer loyalty?

I sure am glad this is only imaginary. One might start to feel a bit jaded if this were to actually take place where they work.